Naomi Osaka has been unveiled as Louis Vuitton’s new model ambassador, with the French label saying the partnership alongside colourful footage from the tennis star’s newest style shoot. The three-time Grand Slam winner, who’s at present ranked third on the planet, will seem within the label’s Spring-Summer time 2021 marketing campaign. “Wow that is really loopy,” the Japanese star wrote on each her Twitter and Instagram accounts. “Honored to be @LouisVuitton latest Home Ambassador.
“Joke: I first purchased my mother a LV bag once I was 16 as a birthday current and it is kinda been a practice since. Do I name this a full circle second? Sure.” In a press launch, Louis Vuitton described Osaka as “multi-faceted, unbiased and trendy,” and “completely incarnating the Louis Vuitton lady.” The label accompanied the announcement with marketing campaign pictures taken by inventive director of ladies’s collections, Nicolas Ghesquière, for his upcoming Spring-Summer time 2021 assortment. In them, Osaka is seen carrying a boldly coloured costume whereas holding a bag marked with the label’s distinctive monogram. On Instagram, Ghesquière described Osaka as “an distinctive younger lady who represents her era and is a job mannequin for everybody.
“Her profession and convictions are inspiring and I’m in awe of Naomi,” he wrote. “She stays true to herself and would not compromise on her values. I’m wanting ahead to sharing new tasks with Naomi within the yr to return!” Through the US open, Osaka, who’s of Haitian and Japanese descent, was extensively praised for supporting the Black Lives Matter protests that broke out final summer season. In every of her seven matches on the 2020 match, she wore face masks displaying the identify of a unique sufferer of alleged police or racist violence within the US. She advised reporters on the time: “I am conscious that tennis is watched all around the world, and possibly there’s somebody that does not know Breonna Taylor’s story. Perhaps they’re going to like Google it or one thing.”
Osaka has additionally used style to proudly rejoice her Japanese identification. At New York Vogue Week, she confirmed her first capsule assortment, designed in collaboration with Japanese label ADEAM, that featured structural draping and ruffles, fusing conventional and modern Japanese design components. The announcement comes shortly after the 23-year-old’s first look on the quilt of American Vogue. The journal’s January 2021 challenge noticed her posing in a slip costume by Louis Vuitton throughout an outside cowl shoot with celebrated photographer Annie Leibovitz.